Case Study

T. Skies Jewelry

Summary

T.Skies Jewelry was generating most of its revenue through live shows and wanted to scale its signature collections through an online store. The marketing team primarily consisted of VAs with one outsourced marketing agency.

Solution

 

  1. Transitioned website from WooCommerce to Shopify, optimized for conversion.
  2. Built a marketing playbook.
  3. Launched and scaled paid ads on Meta, Google and Pinterest.
  4. Launched and expanded initiatives to drive higher LTV.
  5. Expand email list and launch SMS program.
  6. Sourced channel experts for paid ads and email.
  7. Established proper tracking.
  8. Oversaw third-party vendor relationships.

Results

Daily Revenue:
4
x
LTV Increase:
35
%
AOV Increase:
45

%

Feedback

“Mallory took a huge weight off my shoulders. Her insights from multiple clients are so useful, and I don’t have to worry about anything. She handles it all.”
SHEP, T.SKIES CEO

Currently Working On

  • Diversifying channel mix.
  • Increasing LTV with strong customer lifecycle marketing.

Kind Words

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