Case Study
T. Skies Jewelry
- Industry: Jewelry
- Year: May 2021-Ongoing
- Business size: 10-50
Summary
T.Skies Jewelry was generating most of its revenue through live shows and wanted to scale its signature collections through an online store. The marketing team primarily consisted of VAs with one outsourced marketing agency.
Solution
- Transitioned website from WooCommerce to Shopify, optimized for conversion.
- Built a marketing playbook.
- Launched and scaled paid ads on Meta, Google and Pinterest.
- Launched and expanded initiatives to drive higher LTV.
- Expand email list and launch SMS program.
- Sourced channel experts for paid ads and email.
- Established proper tracking.
- Oversaw third-party vendor relationships.
Results
Daily Revenue:
4
x
LTV Increase:
35
%
AOV Increase:
45
%
Feedback
“Mallory took a huge weight off my shoulders. Her insights from multiple clients are so useful, and I don’t have to worry about anything. She handles it all.”
SHEP, T.SKIES CEO
Currently Working On
- Diversifying channel mix.
- Increasing LTV with strong customer lifecycle marketing.
Kind Words
"Mallory was my rock for five years as a performance marketing V.P. I affectionately titled her, Mallory the Mastermind. That description eventually moved to print in our Team directory! To sum up her skillset is impossible. She's one of the best leaders in her field. It is rare to work with someone who has her attention to detail, can run a meeting efficiently, articulates goals and executes on them with professionalism and grace. It would catch me by surprise to see her circle back to outstanding items that were often long-forgotten by others. She kept a watchful eye on KPIs and worked tirelessly (yet with surprisingly outward facing ease) to chase them. Mallory was extremely self-aware. After a particular video meeting, when things got tense, she quickly reached out to acknowledge that she didn't present her best self. I write this, because it may sound like hyperbole to write a review that is all rainbows and butterflies. However, working with Mallory is as close to that utopia as it gets. Mallory is good people, honest, dedicated, fun-loving, pure joy and wicked smart.
We grew as a brand to a point under her leadership that Mallory identified we needed a full-time VP of Digital Marketing and eCommerce. Not only did she help with the hiring process, she created an exemplary onboarding and training schedule with the smoothest transition I've seen to date. I look forward to writing a chapter in our memoir about Mallory and her impact on our brand."
We grew as a brand to a point under her leadership that Mallory identified we needed a full-time VP of Digital Marketing and eCommerce. Not only did she help with the hiring process, she created an exemplary onboarding and training schedule with the smoothest transition I've seen to date. I look forward to writing a chapter in our memoir about Mallory and her impact on our brand."
Leah G,Founder & CEO, NULASTIN®
"I had the pleasure of working closely with Mallory, and I cannot recommend her highly enough. Mallory is not only an exceptional professional but also a genuinely wonderful human being.
Throughout our collaboration, Mallory demonstrated an unparalleled expertise in digital marketing strategies, consistently delivering outstanding results. Her ability to analyze data, identify opportunities, and execute effective campaigns was truly impressive. Mallory not only met but exceeded expectations, driving significant growth and ROI.
Beyond her professional capabilities, Mallory brought a positive attitude and collaborative spirit to every project. She was a pleasure to work with, always willing to go above and beyond to ensure the success of campaigns and customer acquisition efforts. Her dedication, reliability, and passion for her work is evident in everything she does.
In addition to her exceptional skills and work ethic, Mallory is a kind, empathetic individual who genuinely cares about the people she works with, and her positive energy and enthusiasm is contagious. Mallory's combination of technical expertise, professionalism, and genuine kindness is truly rare, and I feel fortunate to have had the opportunity to work alongside her."
Throughout our collaboration, Mallory demonstrated an unparalleled expertise in digital marketing strategies, consistently delivering outstanding results. Her ability to analyze data, identify opportunities, and execute effective campaigns was truly impressive. Mallory not only met but exceeded expectations, driving significant growth and ROI.
Beyond her professional capabilities, Mallory brought a positive attitude and collaborative spirit to every project. She was a pleasure to work with, always willing to go above and beyond to ensure the success of campaigns and customer acquisition efforts. Her dedication, reliability, and passion for her work is evident in everything she does.
In addition to her exceptional skills and work ethic, Mallory is a kind, empathetic individual who genuinely cares about the people she works with, and her positive energy and enthusiasm is contagious. Mallory's combination of technical expertise, professionalism, and genuine kindness is truly rare, and I feel fortunate to have had the opportunity to work alongside her."
Sommer R,Fractional COO
"Mallory is an empath and an entrepreneur. You don’t always get both in the same package, but these qualities are vital when it comes to running startups, leading teams and delivering work that truly makes a difference. Mallory actively partners with brands, organizations and clients that are committed to improving their communities and building bridges where none exist. To say she is a fearless leader is not enough. Mallory is an inspiration. The workforce—and the world—need more women like her."
Nicole C,Associate Creative Director at VMLY&R
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