Case Study

Rodeo Quincy

Summary

Rodeo Quincy is a fashion brand that designs and sells western rodeo meets modern styles for women who want to stand out. RQ wanted to focus on modest growth while optimizing for profitability. The team was small and mighty and they wanted to develop deep relationships with their customers rather than focusing on one-and-done customers. They were already getting tractions from live shows.

Solution

Over the past 3 years, we have worked on:

  1. Establishing business goals and translating those to marketing KPIs.
  2. Built an aligned marketing playbook, leaning into Meta, Google and Pinterest for paid customer acquisition and email, SMS and live shows to drive LTV and retention. 
  3. Launched and expanded live show and app to drive higher LTV.
  4. Sourced channel experts for paid ads, website, email, and SMS.
  5. Trained internal team and developed SOPs.
  6. Assisted with an influencer marketing platforms.
  7.  

Results

Ltv increase:

+133

%

Daily Revenue:

5.5

x

MER increase:

+52

%

Feedback

“Mallory has helped scale my business to the next level. She’s dedicated, honest, hardworking, organized and so knowledgeable.”

RODEO QUINCY CEO

Currently Working On

  • Transitioning customers to live show and app customers.
  • Rebuilding website for speed optimization.

Kind Words

Let's work together

Want to see some results?

It takes constant learning to stay ahead of the industry. Let’s partner to grow e-comm brands and enjoy the journey to bigger goals.