Fractional CMO. Data nerd. Occasional textile mule.
About
Mallory Franzen
I help e‑commerce brands grow with marketing that’s thoughtful, strategic, and built to perform (not just look pretty in a deck).
It Started With a Dentist
It all began in a dental office chair.
Specifically, my dad’s friend. He knew I messed around with Facebook ads but (fairly) wasn’t about to hand over a big check to a 21-year-old with zero experience.
So we made a deal: I only got paid when an ad drove a “butt in seat.”
That meant I had to care about everything—not just the ad creative, but the site speed, the offer, the follow-up email, and the person answering the phone.
And I loved it. Still do.
Turns out, when your paycheck depends on performance, you learn to focus fast. That mindset stuck, and it’s still how I work today.
Specifically, my dad’s friend. He knew I messed around with Facebook ads but (fairly) wasn’t about to hand over a big check to a 21-year-old with zero experience.
So we made a deal: I only got paid when an ad drove a “butt in seat.”
That meant I had to care about everything—not just the ad creative, but the site speed, the offer, the follow-up email, and the person answering the phone.
And I loved it. Still do.
Turns out, when your paycheck depends on performance, you learn to focus fast. That mindset stuck, and it’s still how I work today.
My Philosophy
Be useful or be quiet.
Since that first dental lead, I’ve spent over a decade helping brands grow without gimmicks.
No bloated funnels. No “crush your Q4” playbooks. Just smart strategy, rooted in what actually drives results. I’ve:
That includes everything from reworking retention strategies to figuring out if Shopify Plus is worth the extra zeros. Through it all, one thing stays the same: The work should work.
No bloated funnels. No “crush your Q4” playbooks. Just smart strategy, rooted in what actually drives results. I’ve:
- Built in-house marketing teams
- Led strategy inside performance agencies
- Helped founders make smart decisions at critical growth points
That includes everything from reworking retention strategies to figuring out if Shopify Plus is worth the extra zeros. Through it all, one thing stays the same: The work should work.
What It's Like to Work Together
Straightforward. Strategic. Human.
Working with me means:- You’ll get clear recommendations—not just decks.
- I’ll ask thoughtful questions and skip the filler.
- I care about your metrics and your mental load.
I’m here to bring clarity, not chaos. Whether we’re tackling a one-off audit or your entire marketing roadmap, I want the process to feel sharp, collaborative, and—dare I say—enjoyable.
Outside of Work
When I’m not marketing…
I’m based in Colorado, where I split my time between growth strategy and running my artisan goods brand, AMASOUK.
When I’m not working, I’m probably:
I like marketing plans that are sharp, client calls that are efficient, and hobbies that require very grippy shoes.
I’m based in Colorado, where I split my time between growth strategy and running my artisan goods brand, AMASOUK.
When I’m not working, I’m probably:
- Bouldering or hiking a 14er
- Planning an overly ambitious travel itinerary
- Sourcing textiles in a shop that doesn’t take cards
- Walking through my neighborhood with a podcast
I like marketing plans that are sharp, client calls that are efficient, and hobbies that require very grippy shoes.
Let's Make It Make Sense (Without Making It a Whole Thing)
Let's Talk
I’m not taking on new retainers, but I am here for thoughtful, focused projects that help you move forward with clarity.
If you’re facing a big decision, a messy account, or just need sharp strategy without the long-term strings—we’ll start with a 15-minute fit check call and go from there.