Mallory Franzen | Marketing Strategy | Building Rockstar e-commerce Brands

No fluff. No overhyped frameworks.
Just strategy that actually earns its keep.

Fractional CMO for
e-Commerce Brands

I help digital-first brands scale profitably through data-backed strategy, paid media insight, and marketing that actually moves the needle.

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Not your average “growth marketer.”
And that’s a good thing.

Over the last 13 years, I’ve helped more than 100 companies—from bootstrapped founders to PE-backed teams and brand collectives—drive results that stick. I’ve managed over $30M in ad spend, but what matters more is that I know how to spend it wisely.

I’m not here to upsell a flash-in-the-pan funnel or breeze through with a slide deck. I aim to ask better questions, get my hands dirty, and bring clarity to the chaos—whether we’re talking acquisition, retention, or everything in between.

I’m equal parts strategist and operator. That means I dig in, not just zoom out.

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Not Taking On Retainers—But These Projects? I'm In.

My roster of retainer clients is currently full—but I still love jumping into short-term, high-impact projects that let me do the kind of work I’m best at. If you’re looking for sharp, strategic support without the full retainer commitment, these small-but-mighty offerings are a great place to start.

We’ll start with a quick 15-minute call to see if we’re a good fit. From there, we’ll dive into a focused project designed to deliver clarity, momentum, and actual results.

Media Buying Audit

A fresh set of expert eyes on your Meta and/or Google account. I’ll pinpoint what’s working, what’s wasting spend, and what to test next.

Starts at $1,500

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KPI Deep Dive + Scorecard

Let’s clean up the chaos. Together, we’ll define the metrics that matter and build a scorecard that actually helps you run the business.

Starts at $1,250

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Shopify Plus Decision Report

Thinking about upgrading to Plus? I’ll dig into your stack, run the numbers, and help you decide if it’s worth the investment—or just a shiny distraction.

Starts at $1,000

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Brands I've Worked With

From first-time founders to $25M powerhouses—I’ve supported teams across a range of categories and growth stages.

I’ve worked closely with mountain hunting brands, rodeo brands, artisan-made product lines, beauty companies, and supplement startups.

Client list includes:
TSkies Jewelry, NULASTIN, PEAX Equipment, FHF Gear, Rodeo Quincy, AMASOUK, and more.

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Real Results. No Fluff.

"Mallory is an empath and an entrepreneur. You don’t always get both in the same package, but these qualities are vital when it comes to running startups, leading teams and delivering work that truly makes a difference. Mallory actively partners with brands, organizations and clients that are committed to improving their communities and building bridges where none exist. To say she is a fearless leader is not enough. Mallory is an inspiration. The workforce—and the world—need more women like her."

"Mallory has helped scale my business to the next level. She's dedicated, honest, hardworking, organized and so knowledgeable."

"Mallory took a huge weight off my shoulders. Her insights from multiple clients are so useful, and I don’t have to worry about anything. She handles it all."

A Bit About Me

I’ve spent the last decade helping e‑commerce brands grow smarter. From launching my own agency at 24 to leading digital strategy at a performance firm, I’ve seen what works—and what’s just noise.

By day, I’m deep in the numbers. By night, I’m either running my artisan goods brand or halfway up a boulder with chalky hands and questionable judgment.

I like my marketing plans like I like my sends: dialed-in, efficient, and a little scrappy when needed.

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