Hi,
I'm Mallory
Let’s talk about e-commerce
For the last decade,
I’ve helped brands scale
with data-driven marketing.
I’ve founded one digital agency, served as VP of Digital Strategy at another, and ultimately transitioned to partnering with a select number of e-Commerce brands on their growth marketing strategy and execution.
My entire career has been spent with brands that do not have the luxury of investing in broad “awareness” campaigns or high production content. Every dollar out has to bring dollars in. Success in this context requires a deep understanding of both the business and the tools available for growth.
Skills & Competencies
- Strategy
- Media Buying
- Retention Strategy
- Reporting, Analytics, Attribution
- Fractional Team Building
- Implementation
- Establishing clear objectives & KPIs
- Conversion Rate Optimization
- Facebook, Instagram, & Google ads
- Email marketing and automation
Credentials
- Founder at Franzen Digital (2020-present)
- Founder at AMASOUK (2019-present)
- Vice President of Digital Strategy at Boomn Agency (2017-2020)
- Founder at Magnifyre Digital Agency (2013-2017)
- University of Missouri-Columbia: Bachelors of Administration, Business Management The University of British Columbia: Award of Achievement in Digital Analytics, Digital Analytics
Most performance marketers will tout a list of channel-specific tactics that don’t take a brand’s unique DNA into account. In business as in life, there are no cookie-cutter best practices. I take a more holistic approach. I analyze how a brand’s unique goals, customers, merchandise, price, and marketing strategies fit together. I start with the right questions, (i.e. what products/channels/offers drive lowest CAC + highest LTV?), analyze existing data, and build a roadmap for profitable growth that maximizes learning.
As I work with clients,
I follow a personal set of values that make
the relationship meaningful and rewarding:
Transparency:
I show the data guiding my decisions and I honestly and consistently communicate with the people I work with.
Boldness:
I take action quickly, pivot as needed, and continually push myself to learn and improve.
Relationship:
Every project I work on feels personal—I stick with brands and partners for the long term.
Measure with
Incrementality:
Every effort should be measured by whether it drives incremental sales. Would those sales have taken place in the absence of marketing?
Keep it Simple,
Do it Well:
It’s tempting to follow the latest trends and not get caught up in the FOMO of the latest marketing platform. I take a different approach—narrow down to what works and do those things with excellence.
Innovation:
Working with multiple brands enables me to test and learn from new strategies regularly. I am continually reading, researching, and testing to provide the best guidance possible.
Just between us,
I'm the E-comm fairy godmother
I’ve worked with e-commerce brands for over a decade and love to scale brands with an aligned marketing strategy and stellar team. If e-comm is your wheelhouse as well, let’s talk!