Case Study
Rodeo Quincy
- Industry: Fashion
- Year: Jan 2021-Ongoing
- Business size: 10-50
Summary
Rodeo Quincy is a fashion brand that designs and sells western rodeo meets modern styles for women who want to stand out. RQ wanted to focus on modest growth while optimizing for profitability. The team was small and mighty and they wanted to develop deep relationships with their customers rather than focusing on one-and-done customers. They were already getting tractions from live shows.
Solution
Over the past 3 years, we have worked on:
- Establishing business goals and translating those to marketing KPIs.
- Built an aligned marketing playbook, leaning into Meta, Google and Pinterest for paid customer acquisition and email, SMS and live shows to drive LTV and retention.
- Launched and expanded live show and app to drive higher LTV.
- Sourced channel experts for paid ads, website, email, and SMS.
- Trained internal team and developed SOPs.
- Assisted with an influencer marketing platforms.
Results
Ltv increase:
+133
%
Daily Revenue:
5.5
x
MER increase:
+52
%
Feedback
“Mallory has helped scale my business to the next level. She’s dedicated, honest, hardworking, organized and so knowledgeable.”
RODEO QUINCY CEO
Currently Working On
- Transitioning customers to live show and app customers.
- Rebuilding website for speed optimization.
Kind Words
We grew as a brand to a point under her leadership that Mallory identified we needed a full-time VP of Digital Marketing and eCommerce. Not only did she help with the hiring process, she created an exemplary onboarding and training schedule with the smoothest transition I've seen to date. I look forward to writing a chapter in our memoir about Mallory and her impact on our brand."
Throughout our collaboration, Mallory demonstrated an unparalleled expertise in digital marketing strategies, consistently delivering outstanding results. Her ability to analyze data, identify opportunities, and execute effective campaigns was truly impressive. Mallory not only met but exceeded expectations, driving significant growth and ROI.
Beyond her professional capabilities, Mallory brought a positive attitude and collaborative spirit to every project. She was a pleasure to work with, always willing to go above and beyond to ensure the success of campaigns and customer acquisition efforts. Her dedication, reliability, and passion for her work is evident in everything she does.
In addition to her exceptional skills and work ethic, Mallory is a kind, empathetic individual who genuinely cares about the people she works with, and her positive energy and enthusiasm is contagious. Mallory's combination of technical expertise, professionalism, and genuine kindness is truly rare, and I feel fortunate to have had the opportunity to work alongside her."
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